MGH, a full-service restaurant marketing agency, announced the results of a study that examined how influential a brand’s social media marketing can be when it comes to driving restaurant trial and customer loyalty.
“Millennial parents, just like parents from the generations that preceded them, are increasingly looking to restaurants to take on the task of cooking for their families. Millennials with children increased their restaurant visits by 5% in 2018 compared to prior year, reports The NPD Group. Their visit increase is in comparison to flat traffic growth for the total foodservice industry in 2018, according to NPD, which tracks on a daily basis U.S. consumers’ use of restaurants and other foodservice outlets.”
Yext, Inc., the leader in Digital Knowledge Management, released new survey data on how restaurant-goers use voice search to find and engage with restaurants. The results reveal that voice search has become an important part of how consumers interact with restaurants, and that voice search is an increasingly important part of restaurant marketing.
A new report titled Get Appy: Do Consumers Use Restaurant & Hotel Branded Apps revealed that a majority of global consumers (57%) have used or are using mobile applications to engage with hospitality operators. The study of 15,000 consumers across Europe, Latin America, Asia-Pacific and North America revealed that of the 23% that have at least one restaurant or hotel branded app on their mobile device, 70% are using them at least once a week. Increased app engagement across global consumers creates new opportunities to personalize service, incentives and menu offerings and highlights the need for modern food and beverage technology to deliver more meaningful guest experiences.
On the heels of ready-to-drink (RTD) coffee and iced coffee growth, cold brew coffee has become commonplace across the foodservice spectrum, according to a report by market research firm Packaged Facts. Iced coffee beverages broaden the coffee playing field, satisfying refreshment-based consumer needs by carrying the beverage well beyond its morning daypart stronghold. Cold brew’s promise of smoother taste and lower acidity, along with its premium positioning, higher price points, and enthusiastic younger consumers, build on iced coffee’s base and help keep the coffee market humming along.
The world of retail is being turned upside down with consumers and investors alike preferring ‘human-less’ transactions, interactive retail services and multiple payment options, reports Financial News Media. It’s no secret that traditional retail brands are doubling down on their investment into autonomous robotics in the name of competitiveness and bottom-line profitability.
While some travelers prefer to stop at a highway rest area when they need a break, the latest poll from PEMCO Insurance found that a majority of drivers who travel long distances would prefer to stop at retail locations instead.
As the restaurant industry continues to recover, new research indicates that the greatest opportunity for the market to return to growth is through promoting reasonable prices with value-added benefits like health and convenience. In fact, 34% of restaurant-goers say healthy food is an important factor in selecting a family restaurant. Adding value through convenience is another approach that can benefit the restaurant segment.
The July Ad-ology Marketing Forecast includes exclusive data on used car buyers, plus smartphones+online marketing and trends in fast casual promotions. The Ad-ology Marketing Forecast video briefing is designed for strategic marketers: Ad agencies, in-house marketers, media buyers+sellers, business owners. Every month it features industry forecasts and trends from a variety of top sources, plus exclusive data from Ad-ology Research.
Technomic has found that online daily deals are attracting new and infrequent customers to participating restaurants. Many customers write about their specific experience on social media sites such as Yelp and/or Facebook. According to a new report, eighty-five percent of consumers plan to continue to purchase online restaurant deals and 79% look forward to receiving them.
Americans are looking for more healthful options at restaurants and other foodservice outlets but define healthy eating based on quality features, such as fresh, natural and nutritious ingredients, rather than fewer calories, according to new research from The NPD Group. However, menu prices will continue to pose a dilemma for restaurants this year as operators struggle with rising commodity costs and consumers who remain focused on value, according to a new study by AlixPartners LLP. Survey respondents expect to spend 5% less on each meal at restaurants this year, or an average of $12.90 per meal versus $13.60 in 2010. “This focus on saving money, coupled with the desire to eat healthier will put pressure on companies to take a hard look at their menus and the price-value equation they’re presenting to the increasingly frugal and health-conscious consumer,” said Adam Werner, a managing director at AlixPartners.