You know it’s good news when CFOs, the gloomi­est mem­bers of the C‑suite, start releas­ing pos­i­tive pro­jec­tions. In the BDO USA, LLP sur­vey, CFOs for top U.S. retail­ers sig­naled their con­fi­dence in the econ­o­my by pre­dict­ing a 5.1% increase in rev­enue this year. These CFOs also gave some insight into which mar­ket­ing strate­gies their com­pa­nies will be using to com­pete in the e‑commerce sec­tor.