The new “Does Radio Drive Store Traffic” study published Dial Report and the Radio Advertising Bureau shows how retailers can drive store traffic with radio ads. Here are the details.
With economic indicators continuing to point to a strong finish for this year and into 2019, you’ll want to know which accounts plan to spend the most on advertising. BIA Advisory Services has done some of the legwork for you.
It’s not too early for your clients to be planning their holiday advertising strategy. One group of retailers, department stores, relies heavily on TV ads during the holiday season.
The world of retail is being turned upside down with consumers and investors alike preferring ‘human-less’ transactions, interactive retail services and multiple payment options, reports Financial News Media. It’s no secret that traditional retail brands are doubling down on their investment into autonomous robotics in the name of competitiveness and bottom-line profitability.
Earlier this month, PwC predicted that the U.S. digital ad market will be worth $99.8B in 2018. eMarketer’s most recent forecast is even more bullish and put the digital ad market at $107.3B this year.
While some travelers prefer to stop at a highway rest area when they need a break, the latest poll from PEMCO Insurance found that a majority of drivers who travel long distances would prefer to stop at retail locations instead.
“Any all-digital business can benefit from adding an app to the marketing mix,” Nabeena Mali writes for AppInstitute. “But bricks-and-sticks businesses can enjoy equal – even greater – gains. With tech ever-advancing and developers getting ever more creative, this list barely scratches the surface.”
Consumers have high expectations of retailers, and those expectations continue to get higher each year. With the marketplace becoming more and more crowded, it is vital for retailers to differentiate themselves as old strategies are quickly becoming obsolete.
A new Forbes Insights report, released in conjunction with CIT, suggests that retailers remain cautiously optimistic for 2014. While about half of these operators believe that a recovery may finally be underway after the prolonged recession, others aren’t so sure. To drive sales next year, mid-market operators will be exploring ways to increase their performance in online channels. But, to succeed, they know they’ll need to find ways to beat market disruptors like Amazon and Wal-Mart.
Bricks and mortar retailers have plenty to worry about as studies show an increasing percentage of commerce is taking place online. Earlier this month, I blogged about the best way for retailers to combat the showrooming trend which boils down to increasing loyalty by offering unique programs and products. If retailers can also market to consumers by addressing key mindsets, stores will remain a destination for spending money.
f there’s one thing the recession has taught consumers, it’s to look for a bargain when shopping. Now that the recession is abating, consumers are buying more luxury goods. But the rules of the marketing game have changed.
Forecasters have been predicting a strong year for TV. Consumers plan to watch the Olympics and the political debates and elections in large numbers and ad increases in those sectors have long been expected. But there’s another sector planning to increase TV ad spending this year – big retailers.