Retailers Allocating More Ad Money to TV

Pet Product Promotions to Rise in 2012

Retailers To Focus on Email and Search Marketing, Cut Back on Deal Promotions

To Halt ‘Showrooming’ Trend, Retailers Turn to New Promotional Tactics

Jewelers to Roll Out New Marketing Programs

Best of 2011: Apparel Industry Marketers to Change Strategy

Marketing Big-​Ticket Items Means Appealing to Shopper Attitudes

In-​Store Tactics Target ‘Mission Shoppers’

Loss of Local Retailers May Translate to Reduced Ad Spending

Affluent Consumers Make the Best Target for Holiday Marketers

Major Retailers to Improve Localized Advertising

Brand Marketers Seeking Consumer Loyalty