Tag: ROI

Tips to Help Clients Improve Social Media Marketing ROI

Love it or hate it, social media is here to stay. Your clients can make the most of marketing through these sites once they understand what consumers are looking for.

CMO Survey: Marketers Spend on Paid Search, Mobile to Achieve ROI

To track the value of their marketing efforts, your clients can probably tell you their ROI. But do they know what the industry average is?

Are Your Clients Overdoing Promotions?

As we enter 2019, your clients may be asking themselves whether they should spend more money on promotions or on advertising. Analytic Partners has released its ROI Genome Report to show marketers how they may be missing the mark when they rely on promotions.

The Important Aspects of Email Marketing Your Competition is Overlooking

With all the positivity responders of GetResponse and Smart Insights’ show toward email marketing, some survey results of how they’re using email are shocking.

How to Help Your Clients Surpass the .05% CTR Rate

Display advertising still commands a significant portion of online ad spending. But how’s that really working for your clients? Let’s take a look.

Marketers to Improve ROI Measurement of Sponsorship, Event Activities

Event and sponsorship marketing is gaining attention as an effective way to increase visibility for advertisers. In the increasingly cluttered media environment, having a banner or logo displayed in front of people who are gathered for an event can make a difference. Marketers may be tempted to engage in more of these kinds of promotions going forward, and a new ANA study suggests that businesses will improve their attempts to measure the benefits they’re receiving from these investments.

Marketers to Reconsider How Much They Spend on Paid Search

Paid Search. It’s a field that captures nearly half of all online ad spending. Google became a household name as a result of its sophisticated algorithms and ad words. Marketers were willing to spend $14.8 billion last year on paid search to improve their positions on search engine results pages. But is paid search delivering the kind of ROI that marketers believe they are getting?

New Attribution Models to Accurately Measure ROI for Online Ads

It’s hard enough to measure ROI on digital advertising but when attribution models are used incorrectly the audit trail can get downright confusing. Should a marketer be happy with the current last-click attribution model which is the industry standard? Some analysts say marketers should be willing to work a little harder to properly value formats like social media and organic search which are vastly under-counted.

ROI Measurement Systems to Gain Status in Marketing Departments

2012 is supposed to be the year that big data makes a big difference for marketers. But, for all the talk about gleaning data and applying it to measuring ROI, most enterprises don’t have the details worked out. Few can even agree on what constitutes marketing ROI.

New Social Media ROI Proof to Attract Marketer Attention

As businesses move to embrace social media, they’ve encountered challenges. It’s been difficult to incorporate social media efforts into their established marketing processes and upper managements wants proof of ROI. Analysts are now reporting preliminary ROI data for social media which may help justify this expense.

Improved Ad Impression and Audience Reach Measurement Tools Coming for Digital Campaigns

Ever since marketers started paying for advertising, they’ve wanted to know if it’s working. Marketers who write the checks for digital campaigns want accountability from the media space providers, too. Defining and measuring ROI has been difficult until now but vendors are rolling out new tools designed to make a difference.

Marketers Resolve to Improve ROI Measurement Tools

If there’s one lesson merchants have learned from the recent recession, it’s that they must measure return on investment (ROI) to track and improve profitability. Merchants are especially keen on measuring the ROI on their marketing investments. But good data on specific types of marketing remains elusive.

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