Tag: runners

Over 25% of U.S. Adults Run Regularly

"The bar­ri­ers to entry for recre­ation­al run­ning and jog­ging are among the low­est of any sport. A good pair of sneak­ers and com­fort­able cloth­ing are all you real­ly need to get in the game. And mil­lions of Amer­i­cans hit the pave­ment every day. In fact, more than a quar­ter of all adult Amer­i­cans (26.4%) have gone run­ning or jog­ging in the past year, accord­ing to Nielsen Scar­bor­ough research."

Is Running the Newest Social Disease?

"Can our work­outs be shaped by what our friends do?" Gretchen Reynolds asked in The New York Times. "That ques­tion is at the heart of an impor­tant new study of exer­cise behav­ior, one of the first to use so-called big data culled from a large-scale, glob­al social net­work of work­out rou­tines."

Nontraditional Running Events Attracting More Interest and Participation

U.S. con­sumers are more inter­est­ing in run­ning these days but many are find­ing that prepar­ing for a full marathon is too much of a com­mit­ment. Race spon­sors and orga­niz­ers have been respond­ing to an increased demand for non­tra­di­tion­al races like half marathons and 5K events. Obsta­cle and mud runs are also draw­ing big­ger crowds and cre­ate unique oppor­tu­ni­ties for mar­keters to reach this audi­ence.