Tag: sale

The Term ASAP Is More Counterproductive Than You Think

Are you asking too much of potential and existing clients by including the term “ASAP” in your emails? HubSpot’s Aja Frost believes this phrase is more hurtful than helpful to your cause.

How to Build a Client's Trust Using Two Simple Methods

You’d rather buy just about anything from a friend rather than a stranger, right? Here are a few tips for how to achieve that kind of trusting business relationship with your clients.

Really, “close” the sale? Eh, no Sparky. It’s “earn” the sale.

It never ceases to amaze me how many people still ask me, “What’s the best way to close a sale?” Other than cold calling and finding the pain, this is one of the biggest misconceptions in sales.