Tag: sales demo

How Storytelling Can Improve Your Sales Demos

For one sales professional, there’s one key ingredient to a successful sales demonstration: Storytelling. And, while many salespeople have been taught to sell benefits rather than features, they haven’t been taught how to do this in the form of a story.

It's Time to "Flip" Your Demos

Traditionally, demos have followed a linear path, with sales reps not reaching the most important content until well into the meeting. But recent research reveals that this might not be the best way to conduct a demo.

How to Make Your Sales Demos More Effective

Curious about how to get more from your sales demos? Recent research sheds light on what makes a demo effective rather than just a waste of everyone’s time.