Tag: sales demo

How Storytelling Can Improve Your Sales Demos

For one sales pro­fes­sion­al, there’s one key ingre­di­ent to a suc­cess­ful sales demon­stra­tion: Sto­ry­telling. And, while many sales­peo­ple have been taught to sell ben­e­fits rather than fea­tures, they haven’t been taught how to do this in the form of a sto­ry.

It's Time to "Flip" Your Demos

Tra­di­tion­al­ly, demos have fol­lowed a lin­ear path, with sales reps not reach­ing the most impor­tant con­tent until well into the meet­ing. But recent research reveals that this might not be the best way to con­duct a demo.

How to Make Your Sales Demos More Effective

Curi­ous about how to get more from your sales demos? Recent research sheds light on what makes a demo effec­tive rather than just a waste of everyone’s time.