Yeah, you may have spent a considerable amount of time researching your next prospect on LinkedIn and a slew of other sites, but there may be one reference you forgot to check: your fellow salespeople. Brian Birkett writing for SellingPower points out that overlooking what your coworkers are doing can lead to multiple problems.
The sales-tech market will likely experience huge consolidation this year. As you consider which platform to purchase, don’t lose sight of the important of developing your reps and delivering value to your clients.
“A succinct explainer video should deliver a straightforward message that describes what you do, without getting bogged down in details.”