“The amount of time that Americans ages 60 and older spend on their TVs, computers, tablets or other electronic devices has risen almost half an hour per day over the past decade, according to a Pew Research Center analysis of Bureau of Labor Statistics data, even as screen time among younger people has more or less held steady.”
Millward Brown is among one of the many research shops predicting a marketer emphasis on multi-screen promotions this year. But what exactly does that mean and how can marketers optimize this strategy? As part of their analysis of this year’s hot trends, the firm spoke with several experts and compiled its findings in the 2014 Digital and Media Predictions Report. Reading through this report can help you determine if you are using the latest screen technology and tactics to your best advantage.