Tag: Search engine marketing

The Real Way to Optimize Voice Search

Before you keep work­ing on your clients’ voice search opti­miza­tion, you should know that there are a few things you’re pri­or­i­tiz­ing that have been high­ly exag­ger­at­ed. Accord­ing to a post by Search Engine Land, here are a few voice-related search myths that need enlight­ened on.

24% of Gen Xers Buy Products Advertised on This Medium

Gen­er­a­tion X can be a slight­ly con­found­ing con­sumer age group for adver­tis­ers. They show pref­er­ences for tra­di­tion­al media like the gen­er­a­tions before them. But they’re also young enough to be tech­no­log­i­cal­ly savvy like mil­len­ni­als. So, what are the best adver­tis­ing meth­ods to reach them?

Vertical Search: What It is and How to Utilize It

If con­sumers want to nar­row their search to spe­cif­ic prod­uct or ser­vice cat­e­gories, they’ll head to spe­cial­ized (ver­ti­cal) search engines. Here's how com­pa­nies can get noticed on these search engines.

3 Search Optimization Methods for 2018

Are your clients opti­miz­ing search enough to be one of the first busi­ness­es con­sumers find dur­ing their search­es?

The Progress of Online Shopping and Search

Com­pa­nies that uti­lize SEO and SEM have the oppor­tu­ni­ty to reach rough­ly 72% of shop­pers.