Tag: Search engine marketing

Are Your Clients Acting on This Crucial Aspect of SEM?

Chances are, your clients are already using search engine marketing (SEM). But, they may not be utilizing SEM to the best of its abilities. What could they be doing better?

Utilizing Search for New AND Repeat Customers (Yes, There's a Difference)

You may think that the consumers who benefit most from search efforts are new customers. However, search efforts are just as important to repeat customers, says Greg Sterling, writing for Search Engine Land.

The Real Way to Optimize Voice Search

Before you keep working on your clients’ voice search optimization, you should know that there are a few things you’re prioritizing that have been highly exaggerated. According to a post by Search Engine Land, here are a few voice-related search myths that need enlightened on.

24% of Gen Xers Buy Products Advertised on This Medium

Generation X can be a slightly confounding consumer age group for advertisers. They show preferences for traditional media like the generations before them. But they’re also young enough to be technologically savvy like millennials. So, what are the best advertising methods to reach them?

Vertical Search: What It is and How to Utilize It

If consumers want to narrow their search to specific product or service categories, they’ll head to specialized (vertical) search engines. Here's how companies can get noticed on these search engines.

3 Search Optimization Methods for 2018

Are your clients optimizing search enough to be one of the first businesses consumers find during their searches?

The Progress of Online Shopping and Search

Companies that utilize SEO and SEM have the opportunity to reach roughly 72% of shoppers.