Tag: search engine optimization

Struggling with Paid Search Ad Copy? Here are a Few Tips

Good advice on paid search ad copy is few and far between, says Jacob Baads­gaard in a recent Search Engine Land arti­cle. He says that many mar­keters, “Throw out a bunch of let­ters or words and hope you guess the win­ning com­bi­na­tion.” Does this sound like you?

3 SEO Aids Your Clients Need to Know About

There are a lot of SEO tips to remem­ber out there, but which ones are effec­tive? Accord­ing to a Search Engine World arti­cle by Man­ish Dud­hare­jia, the tac­tics you should be using don’t always line up with what Google rec­om­mends.

The Real Way to Optimize Voice Search

Before you keep work­ing on your clients’ voice search opti­miza­tion, you should know that there are a few things you’re pri­or­i­tiz­ing that have been high­ly exag­ger­at­ed. Accord­ing to a post by Search Engine Land, here are a few voice-related search myths that need enlight­ened on.

Faster Page Loading Speeds = More Mobile Visitors

Over half (53%) of mobile users try­ing to vis­it a web page will give up if the site takes longer than three sec­onds to load, accord­ing to a Search Engine Land arti­cle by Aleh Bary­se­vich. “Even if your web­site is lightning-fast on your end, vis­i­tors with old­er smart­phones might expe­ri­ence delays, which could impact your speed score, and pos­si­bly your website’s rank­ing,” says Bary­se­vich.

Are You Using These Dangerous SEO Tactics?

Black-hat” and “gray-hat” tac­tics ("tech­niques that attempt to achieve quick­er results by flout­ing the search engines’ guide­lines”) are increas­ing in pop­u­lar­i­ty in the SEO com­mu­ni­ty. Sounds a bit risky, right? That’s because they are.

Vertical Search: What It is and How to Utilize It

If con­sumers want to nar­row their search to spe­cif­ic prod­uct or ser­vice cat­e­gories, they’ll head to spe­cial­ized (ver­ti­cal) search engines. Here's how com­pa­nies can get noticed on these search engines.

Specialization is How Small Agencies Can Win Business from Big Ones

It’s dif­fi­cult being a small ad agency going up against the big kids on the block. How­ev­er, that may be because a lot of small­er agen­cies over­look this key com­pet­i­tive advan­tage.

2 Quick SEO Maintenance Tips

The inter­net is a con­stant­ly chang­ing space, and SEO needs a cer­tain amount of upkeep to main­tain its rel­e­van­cy. Are your clients main­tain­ing their SEO?

SEO: Giving Video Ads a Voice Before Viewers Even Press Play

Give your client's video ads the boost they need to get ahead of the competition’s ads with this often over­looked ad strat­e­gy.

3 Search Optimization Methods for 2018

Are your clients opti­miz­ing search enough to be one of the first busi­ness­es con­sumers find dur­ing their search­es?

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