Let’s face it, it’s difficult to compete with giant companies when it comes to keywords. Using generic search terms isn’t likely to give your clients an advantage when it comes to SEO. Instead, according to a Search Engine Land article written by Kristopher Jones, companies should be using long-tail keywords to rank higher.
Tag: search engine
Good advice on paid search ad copy is few and far between, says Jacob Baadsgaard in a recent Search Engine Land article. He says that many marketers, “Throw out a bunch of letters or words and hope you guess the winning combination.” Does this sound like you?
There are a lot of SEO tips to remember out there, but which ones are effective? According to a Search Engine World article by Manish Dudharejia, the tactics you should be using don’t always line up with what Google recommends.
Over half (53%) of mobile users trying to visit a web page will give up if the site takes longer than three seconds to load, according to a Search Engine Land article by Aleh Barysevich. “Even if your website is lightning-fast on your end, visitors with older smartphones might experience delays, which could impact your speed score, and possibly your website’s ranking,” says Barysevich.
Last year, roughly 33% of consumers who made online purchases began the process by performing an online search, according to a recent Search Engine Land article by Danielle Savin. If a consumer knows what they want, but doesn’t know where to get it from, they’re going to perform a search to find the answer. When they want to learn more about a product they’re considering for purchase, they perform a search. If they have a problem they need to solve, but don’t know how to solve it… you get the picture. So, how can your clients’ webpages be the ones showing up during these searches?
SEO is how your client’s website and content is found. Keeping it updated is critical to staying relevant. So, why are less than half putting forth the effort of SEO upkeep?
“Black-hat” and “gray-hat” tactics ("techniques that attempt to achieve quicker results by flouting the search engines’ guidelines”) are increasing in popularity in the SEO community. Sounds a bit risky, right? That’s because they are.
Sometimes, no matter how up to date you keep your keywords, your client's site traffic may suddenly drop for an unknown reason. Here are some likely causes you may not have considered.
If consumers want to narrow their search to specific product or service categories, they’ll head to specialized (vertical) search engines. Here's how companies can get noticed on these search engines.
The internet is a constantly changing space, and SEO needs a certain amount of upkeep to maintain its relevancy. Are your clients maintaining their SEO?