Good advice on paid search ad copy is few and far between, says Jacob Baadsgaard in a recent Search Engine Land article. He says that many marketers, “Throw out a bunch of letters or words and hope you guess the winning combination.” Does this sound like you?
Tag: search Google
Small and medium sized businesses (SMBs) might want to review their search engine optimization strategy (SEO) as the new year starts. Many SEO users feared that the changes Google made last year would negatively impact their placement on the search engine results pages. But, new research from Bright Local, highlighted by Myles Anderson who wrote a guest column for SearchEngineLand, shows that SMBs should focus on Google if they want the best results from SEO.