Tag: selling advertising

Direct Mail ROI Exceeds 18%

If your clients are looking for a way to make their messages stand out, talk to them about direct mail.

OOH Research Shows Big ROI, Marketers Increase Spending

Earlier this year, the Outdoor Advertising Association of America reported on the high ROI for out-of-home advertising. A study conducted by Omnicom also found that using OOH with print, radio or digital can extend the reach of these other formats. This news comes at a time when advertisers continue to increase their investment in OOH.

Flyers, Retailer Emails Drive Holiday Sales

The four-day period that encompasses Thanksgiving weekend continues to drive the holiday shopping season. Your clients should be buying ads now in preparation for the busy Thanksgiving weekend.