Healthways SilverSneakers Fitness members prove youth is a state of mind. The annual participation survey reveals older adults turn to fitness for optimal health. Healthways SilverSneakers® Fitness, an exercise program exclusively designed for older Americans, announced the results of its Annual Participation Survey.
Approximately 14 million Americans were involved in road incidents caused by elderly drivers in the past year. Caring.com released new data about senior drivers in the U.S. This vital health information could be shared by your advertisers at the next Senior Expo.
America’s seniors have historically been late adopters to the world of technology, but their movement into digital life continues to deepen. Two different groups of older Americans emerging, according to new research. These divisions are noteworthy—particularly for the many organizations and individual caregivers who serve the older adult population.
Companies are missing the mark when it comes to engaging and catering to the needs of the aging consumer. Marketers need to bolster efforts to better reach and cater to an aging demographic, such as using larger fonts on product labels and signage, and merchandising age-related products in one place and at arm’s length for easier accessibility.
Is it an anomaly or a real trend? Marketers are asking themselves this question as they study the findings released by Videology regarding the demographics of consumers who are watching online video ads. The firm’s research shows that consumers over age 65 have the highest view completion rate (VCR) and the highest click-through rate (CTR) for this ad format.
Financial advisors who target the senior market find themselves selling to a very worried group of consumers. A new group of consumers is beginning to move into the senior market – older baby boomers. As a result, financial advisors are evaluating the best way to reach out to prospective clients.
Turning age 65 used to mean retirement for most U.S. consumers. But that long-held notion is changing. For one thing, the federal government has changed the age at which consumers can begin to draw full Social Security benefits and it is gradually increasing, based on birth year, to age 67. In addition, more consumers are finding that they are not interested in a long retirement, or at the very least, plan to work at least part-time long after they turn 65. This new trend means that marketers are rethinking the way they target older consumers.
Seniors are a natural target for pharmaceutical and healthcare marketers but so far have formed a relatively small part of the online audience for health information. However, with aging boomers, online health info seeking among seniors should rise rapidly. Thus, now is the time for marketers to sow their seeds online. To that end, advertising to seniors should focus on providing helpful information about drug side affects and safety, be visually appealing, be trustworthy, and provide information about diseases and how to cope with them.
Seniors aged 65 and older (also referred to as "Matures") have made the Internet an integral part of their everyday lives. In a recent study, 77% report that they shop online. In fact, Matures lead all other generational groups when it comes to this online activity. They regularly use email (94%), go to the Internet to look up health and medical information (71%), read news (70%), and manage their finances and banking (59%). Matures also turn to the Internet for gaming, approximately half (47%) of online Matures regularly play free online games.