Let’s face it, it’s difficult to compete with giant companies when it comes to keywords. Using generic search terms isn’t likely to give your clients an advantage when it comes to SEO. Instead, according to a Search Engine Land article written by Kristopher Jones, companies should be using long-tail keywords to rank higher.
About 22% of the average marketer’s budget will be spent on SEO this year. Zazzle Research, in its State of SEO 2019 report, shows that marketers believe search engine optimization is critical to their success.
Search engine optimization (SEO) is no longer limited to normal searches. Advertisers need to be prepared for the rising popularity of voice search.
Using good SEO practices can greatly enhance your client’s position on search engine results pages. Unfortunately, many business owners falsely believe they are search experts.
Are you having trouble selling your digital marketing services to small business prospects? It may be because you’re misunderstanding what their goals and weaknesses are.
There are a lot of SEO tips to remember out there, but which ones are effective? According to a Search Engine World article by Manish Dudharejia, the tactics you should be using don’t always line up with what Google recommends.
How are your clients’ paid search campaigns working out? If you think the results could be better, you may be surprised to learn that the consumer’s age plays a role in whether they click on a paid search ad.
Some businesses just don’t commit to spending money on SEO. If you’re selling search marketing services, you may be able to better qualify prospects by understanding who is most likely to spend on this tactic.
One day, social media will all but erase the need for search. That is a common fear for marketers utilizing the medium. However, rest assured that is not even close to being the case.
SEO is how your client’s website and content is found. Keeping it updated is critical to staying relevant. So, why are less than half putting forth the effort of SEO upkeep?