Providing feedback takes time and motivation, both of which can be difficult for your clients to come by. So, how can you encourage them to give you the answers you need?
Tag: service surveys
Most business owners understand that marketing encompasses a wide range of activities from outright advertising to event sponsorship to surveys. One of these components, the post-service experience survey, is increasingly being used these days, especially by service-based businesses. Many users believe these surveys result in question-behavior effects (QBE) that positively impact revenue. But are these surveys really generating new revenue? The results of an in-depth study published by Rice University researchers provide some answers.