Tag: services

CMO Study: 12% of Marketing Budgets Spent on Media

If you’ve noticed that your clients suddenly seem obsessed about delivering excellent service, you’re seeing evidence of a new trend. This year’s ad campaigns will reflect more promises about excellent service.

B2B Enterprises Spending More on Marketing Services

B2B marketers face different challenges than their B2C counterparts, especially when it comes to the lengthy sales cycle. But, these enterprises must promote their products and services to clients on an ongoing basis. The Forrester Research/Business Marketing Association study "Focus B2B Marketing Budget Gains On Business Outcomes To Succeed In 2014” reveals that B2B marketers, on average, will increase their marketing budgets by 6% this year.

What Marketers Want: A Top Ten List

Over 200 chief marketing officers and senior marketing professionals recently took part in a survey that uncovers the real wants and needs of marketers. "The Agency of the Future Survey," sponsored by Sapient, offers ad agencies a top-ten wish list of those involved with their company's marketing budgets, and with this information, agencies may be able to better meet the needs of their clients.

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