It’s no secret: the more you understand your client and customers, the more you can solve their challenges, frustrations, and problems.
DSW kicked off its new DSW VIP loyalty program by collecting insights into the relationship between women and shoes through a survey taken by its loyal membership. Results from the March 2018 survey, completed by 4,383 of DSW’s female loyalty members, reveals how closely their feelings about shoe shopping align with the perks of DSW VIP.
Key trends within the $6.4 billion U.S. cycling market tied to technology launches and pragmatic purchasing on the part of consumers have heightened the importance of specific categories within the industry, namely tires and tubes, wheels and wheel parts, and lubes/cleaners, according to global information company The NPD Group.
If clothes make the man, shoes may make the woman. While 63% of women have spent over $100 on a pair of shoes, 25% prefer to find good footwear for under $50. The top criteria for making a purchase, according to DSW, is comfort.
Although U.S. women’s footwear growth has been somewhat subdued during the past two years, there have been considerable changes in the brand landscape, attributed to the fact that women are more concerned not only with comfort and quality, but style over brand when shopping for footwear, according to Women’s Footwear Brand Focus Study 2014, the latest report from global information provider, The NPD Group.