Tag: shoppers

Targeting the Five Types of Purchase Intent

This white paper identifies the 5 types of Purchase Intent, featuring data from SalesFuel’s annual AudienceSCAN® survey of online shoppers, digital audiences and decision makers in America. These five categories and SalesFuel PRO Tips will help business' marketing and sales teams find new, effective ways redefine target audiences and better predict future purchase behavior.

New Study Shows Flat Engagement for Small Business Saturday

SalesFuel’s Small Business Saturday free white paper vital to helping businesses boost participation on Nov. 25 Small Business Saturday this year is November 25 and in advance of it, SalesFuel is releasing its free white paper, “2017 Small Business Saturday Shoppers: Helping Small Businesses Compete with Big-Box and Online Giants.” In it, SalesFuel uses data

Retailer Websites and Apps Engaging Shoppers

Enterprises are committing, on average, about 1/3 of their marketing budgets to digital tools. Consumers have strong opinions about various forms of digital marketing, whether it’s email, social media or daily deals. The Ryan Partnership recently surveyed consumers to discover how specific types of digital marketing impact their behavior. Some formats, like daily deals cause shoppers to spend more than they’ve budgeted while others, like shopping apps, up the fun factor.