Despite the influx of mobile users and shoppers, retailers are not seeing the high conversion rates you might expect. Retailers can take steps to increase mobile conversion. Here are four things retailers should be doing to optimize their sites for the rise of m‑commerce, from Digital Commerce 360.
According to a new study, brick-and-mortar retailers should encourage their shoppers to browse retail websites while shopping in their stores. Consumers who visit retail websites on their phones while shopping in stores spend up to 150% more in those stores than those who don’t according to a report from InMoment.
Retailers are in for a very digital holiday season, according to an NRF survey. ItÛªs the most wonderful time of the year for millions of Americans, and this year, holiday shoppers have already added their family members to the Û÷nice list.ÛªÛ
Consumers are now using an average of 5 'connected' devices in the purchase process, compared to 2.8 devices a year ago, but retailers are not fully exploiting the potential of personalization, according to research from digital marketing specialist agency DigitasLBi.