Tag: single dads

Digital Dads: Marketing Tips for Targeting the Engaged Parent

Millennials are tackling parenting differently than generations before them, Think With Google reports. And how they watch YouTube reveals some broader insights into their unique values and parenting styles. As the oldest millennials approach 40, more than 40% of the generation identifies as parents.

Father’s Day Spending to Reach Record-High $14.3 Billion

Consumers say they will spend more than ever on Father’s Day this year as they shower dads with everything from power tools to trips to the ballpark, according to the National Retail Federation’s annual survey conducted by Prosper Insight and Analytics.

70% of Dads Stay Home by Choice

New research on dads reveals they are more connected emotionally and technologically than ever before. Today‰Ûªs dads see their roles very differently from dads of previous generations. For brands looking to connect with the dads demo, it‰Ûªs important to understand the major shift this generation is ushering in.