U.S. women are increasingly turning to online research to better understand the ingredients in, and the brands behind, their facial skincare products, according to recent data released in the Women’s Facial Skincare Consumer Report from The NPD Group.
Tag: skincare products
Prestige skincare dollar sales increased 7% in the first half of 2010, compared to the first half of 2009, according to The NPD Group, Inc., which reports on beauty industry trends. All segments posted positive growth dollar growth in the first half (January thru June) 2010, except for the Body segment (down ‑5%). Anti-aging captured the lion's share of the facial skincare market with 61% for the first half of 2010. New launches (excluding gift sets) are up almost $20 million more than first half 2008 and specialized facial treatment products are up almost 60% compared to 2008.
According to a new survey by The NPD Group, Inc., anti-aging continues to be a key motivator for purchase among women skincare users. Seventy-five percent of women skincare users tell NPD they "use skincare products to look the best they can for their age." However, while anti-aging continues to be a key influencer for usage, 21% of women facial skincare users are NOT using any anti-aging moisturizers, serums or treatments. In addition, of those consumers using anti-aging serums or treatments, almost a quarter of them (23%) are using these products less than once a day. According to analysts, this speaks to the pronounced need to increase the education and communication to move consumers to further engage in the category.