Are you having trouble selling your digital marketing services to small business prospects? It may be because you’re misunderstanding what their goals and weaknesses are.
Tag: small business owners
Empowering Small Businesses Through Social Media
According to Visual Objects, 62% of small businesses consider social an important part of marketing and 88% are planning on investing more in social media. But which ones are of the most interest to your small business clients and prospects?
Why Small Businesses Need Websites
If one of your clients is a small business owner who doesn’t think they need a website, you need to let them know just how wrong they are. According to a Search Engine Land article written by Greg Sterling, a social media page and a minor Google presence are not good enough for consumers.
How to Convince Small Businesses They Need Websites
When a friend recommends a new business to you, you probably head straight to their website to look up their location, explore their products, and figure out their range of prices. So, why do nearly 40% of small businesses not have websites?
Technology is on the Top of Half of Small Business Owners’ Investments Lists
CIT Direct Capital, the national online small business lending unit of CIT Group, today announced the results of its new survey conducted by The Harris Poll revealing that nearly three out of four small businesses in the U.S. plan to expand their product and service offerings this year.
LCD, UHD, Video Walls Are Future of Business Signage
“Screens are going to get even wider than they are now, yet slimmer than ever before,” Debbie Wilson-dewitt writes. “The advance word is that technology for reflective displays —full color e-paper displays that are flexible and less than a micrometer thick that reflect light rather than emitting it, like real paper — has made some serious breakthroughs.”
90% of SMBs Plan to Hire in 2018 — Depending on Budget
From launching new products to making new hires, here is what small businesses are excited about in the new year. Ninety percent of small business owners plan to hire one to two new employees in the upcoming year, just one of the many ways in which small businesses are poised to evolve and expand, according to the results of a new nationwide survey released by Microsoft Store.
Ad Agencies Targeting Small Business Owners who Still Lack Websites
“It’s easier than ever for small businesses to have a website. A website can provide all kinds of benefits to a business. It can verify the existence of a business, increase visibility to new and current customers, and improve customer experiences. But, how many small businesses take advantage of these benefits?”
66% of SMB Owners Worry about Finding New Customers
Small business owners cite personal challenges, including lack of time for themselves and for family and friends, in a new Constant Contact survey. Even in the face of these hardships, 84% would choose to do it all over again. The study reveals that SMBs enjoy being the boss but struggle to “do it all.”
Targeting the Small Business Owner
In last Friday’s blog, we discussed which media forms are most popular with C-level managers of large corporations. Small business owners comprise another large group of b-to-b buyers and targeting them properly can help your clients increase sales.
