Tag: small business

Small Businesses to Use More Daily Deals, Related Services

With revenues in the daily deal industry forecast to reach $3.6 billion in 2012, more marketers may be asking themselves whether they should explore this format. For small businesses, a successful deal could bring a significant number of new customers through the door. New research suggests that a positive experience with daily deals could also lead small business marketers to roll out a variety of related types of promotions.

Small Businesses to Seek Help with Social Media Strategies

Most small and medium-size business (SMBs) owners obsess about where their next customers are going to come from. To make sure they stay in the game, these operators are keeping their ad spending steady in 2012 and are seeking help with social media. This strategy holds true whether they are targeting businesses or consumers.

More Small Businesses to Promote on Twitter

Will Twitter followers want to know when their favorite local pizza joint has a lunch special? The social media site that limits posts to 140 characters or less certainly hopes so. The company is rolling out an initiative to entice small businesses to begin using ‘promoted’ tweets.

Best of 2011: Ad-ology 2012 Marketing Forecast: Mobile is the Next Advertising Frontier for U.S. Small Businesses

Small businesses are clearly on board with online marketing overall, but interest in mobile is up sharply, according to Ad-ology Research. More than 20 percent of small business decision-makers say they plan to commit more resources to mobile marketing in 2012, up from the 12 percent who said the same last year. Compared to previous

Ad-ology 2012 Marketing Forecast: Mobile is the Next Advertising Frontier for U.S. Small Businesses

Small businesses are clearly on board with online marketing overall, but interest in mobile is up sharply, according to Ad-ology Research. More than 20 percent of small business decision-makers say they plan to commit more resources to mobile marketing in 2012, up from the 12 percent who said the same last year.

Facebook to Excel in the Small Advertiser Market

In the euphoria surrounding the shiny new thing Facebook has become, investors have bid up the firm’s valuation to the astronomically high level of nearly $70 billion. The latest data on Facebook advertisers suggests that the social networking site is increasingly popular for small merchants in the local market. But large companies, who were expected to spend big on social media, are still finding other ways to allocate their digital budgets.

Small Businesses Seek Improved Mobile Strategies

For all the talk about small local businesses turning to mobile marketing, new research provided by the Internet Advertising Bureau and Ovum, shows that national advertisers are spending the most on this format. Over 2/3’s of surveyed firms that have fully integrated mobile into their existing marketing strategies were large. Many firms in this survey also indicated their desire to have specific concerns resolved before they invest more money in mobile.

Small Businesses to Add Quick Response Codes to Digital Marketing Mix

It may have taken small business operators, those with fewer than 100 employees, a while to conquer digital marketing. But the vast majority of smaller merchants now agree that an optimal marketing campaign includes a good balance between physical and digital communications. Some of these operators are also leading the way with one of the newest tools to enter the marketing arena.

More Small Businesses to Ramp Up Social Media

If 2010 was all about maintaining current customers for small business owners, 2011 is looking up. More of these operators are actively planning to grow this year. That growth will be fueled by spending on additional employees, new equipment and a fresh focus on online marketing.

Small Business Optimism Seen Leading to More Marketing

As we approach National Small Business Week, designated to take place from May 16-20, more optimism is apparent in this sector. The latest Small Business Barometer from Capital One reveals improved financial performance at many smaller establishments. In particular, increased credit availability for these operators could soon lead to more hiring and spending, especially on promotion.

More SMBs to Up Online Ad Budgets in 2011

Smaller businesses often lag behind when it comes to implementing the latest marketing strategies. I highlighted a MerchantCircle report earlier this week which noted that mobile advertising and group buying tactics will not be top choices for businesses with an ad budget of below $2,500. However, a new report from Borrell Associates points out that the general attitude about online marketing is largely positive for small and medium-sized businesses (SMBs) for 2011.

Small Businesses to Favor Facebook over Google

The typical small business owner has a lot of irons in the fire and can’t afford to make expensive mistakes. These small merchants often lag behind when it comes to implementing the latest marketing tools. Research from MerchantCircle shows that small businesses are finally using some forms of social media and online search effectively but they have yet to embrace mobile marketing and group buying strategies.

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