Tag: smart TV users

The Device Exposing Users to 4 Ad Types (it's not a Smartphone)

Just like smartphone, smart TVs wear many hats when it comes to uses for their owners; and advertisers targeting said owners.

Consumers Getting Smarter – with Their TVs

"Nearly two-thirds of American consumers own at least one Internet of Things-categorized device. Nearly half of them own a smart TV. And a new Interactive Advertising Bureau report says 65% of them are “willing” to receive ads on IoT screens."