Tag: smart TV viewers

The Device Exposing Users to 4 Ad Types (it's not a Smartphone)

Just like smartphone, smart TVs wear many hats when it comes to uses for their owners; and advertisers targeting said owners.

Smart TV Viewers A Growing Audience for Marketers

Marketers have new ways to reach TV viewers, especially those with smart connections. Do these alternative ad formats work in the TV environment, especially when coupled with traditional TV ads? Nielsen surveyed consumers to learn about their attitudes on Smart TV ads and their findings are encouraging.