Tag: smart TV

The Device Exposing Users to 4 Ad Types (it's not a Smartphone)

Just like smartphone, smart TVs wear many hats when it comes to uses for their owners; and advertisers targeting said owners.

Awareness of Smart TV Attributes Increases Likelihood of Purchase

A majority of consumers aren’t interested in buying a new smart TV. Some 73% of consumers have given a thumbs down to buying a new smart TV over the next 12 months, according to a new survey. But, as 20% of consumers intend to buy a TV in the next 12 month, advertising the smart TV's strong attributes could help turn that indifference around.