Tag: Smartphone App Purchasers

Making the Most of the 3 Hours a Day Women Spend on Mobile Apps

"What if you could easily reach a dynamic audience that is influential, educated, entrepreneurial and committed to the continued growth of society? Increasingly, that driving force is women, a rumbling economic powerhouse. In the U.S. alone, women make up just over half of the population, and they’re accountable for over $39 trillion dollars. That puts them in charge of 30% of the world’s wealth, and the number is growing."

Retailers Can Get App Purchasers to Stick with It

"Retailers need to think beyond getting consumers to download their app and get them to make an in-app purchase quickly, according to two new studies. Retail app shoppers are loyal. But getting a consumer to that point — downloading the app and making frequent purchases — is no small feat."