"What if you could easily reach a dynamic audience that is influential, educated, entrepreneurial and committed to the continued growth of society? Increasingly, that driving force is women, a rumbling economic powerhouse. In the U.S. alone, women make up just over half of the population, and they’re accountable for over $39 trillion dollars. That puts them in charge of 30% of the world’s wealth, and the number is growing."
Tag: Smartphone App Purchasers
"Retailers need to think beyond getting consumers to download their app and get them to make an in-app purchase quickly, according to two new studies. Retail app shoppers are loyal. But getting a consumer to that point — downloading the app and making frequent purchases — is no small feat."