Tag: smartphone upgrade plans

Smartphone Retailers to Pitch 5G-Enabled Devices to Millennials

"Consumers in the U.S. are keeping their smartphones longer. According to the latest Mobile Connectivity Report from NPD Connected Intelligence, one in four (25%) smartphone owners held onto their last device for more than three years before upgrading, up from 18% two years prior (2H 2018 vs. 2H 2016)."

Smartphone Buyers Eagerly Enroll in Upgrade Plans

Smartphone buyers are quickly adopting the early upgrade plans offered by their wireless carriers. Upgrade plan enrollment has more than quadrupled since September 2013, going from 7 to 31% by the end of the first quarter (Q1) 2014, according to a new report from NPD.