"Consumers in the U.S. are keeping their smartphones longer. According to the latest Mobile Connectivity Report from NPD Connected Intelligence, one in four (25%) smartphone owners held onto their last device for more than three years before upgrading, up from 18% two years prior (2H 2018 vs. 2H 2016)."
Tag: smartphone upgrade plans
Smartphone buyers are quickly adopting the early upgrade plans offered by their wireless carriers. Upgrade plan enrollment has more than quadrupled since September 2013, going from 7 to 31% by the end of the first quarter (Q1) 2014, according to a new report from NPD.