"The total U.S. wholesale watch universe grew 13% to $8.8 billion in 2018, driven by a 54% increase in dollar sales of smartwatches, according to the December 2018 Watch Total Market Report from The NPD Group. Traditional watches accounted for 56% of annual dollar sales, but smartwatches outsold them in Q4 2018, accounting for 55% of total watch sales during the final three months of the year."
Tag: smartwatch shoppers
The overall wearables market is expected to grow from 113.2 million shipments in 2017 to 222.3 million in 2021 with a compound annual growth rate of 18.4%, according to the International Data Corporation Worldwide Quarterly Wearable Device Tracker. The most popular wearables to date have been basic wristbands like the Xiaomi Mi Band or Fitbit Charge.
Four in 10 millennials replace their wearable every six months to a year, based on a new global study. The study is based on a survey of 2,800 millennials across seven markets (U.S., U.K., Germany, Mexico, Brazil, Hong Kong and Malaysia) conducted by LexisNexis Risk Solutions.
Even as more wearables become smart, the Apple Watch looks to be the top wrist device for the foreseeable future. Of the top five smart wrist wear operating systems shipped this year, Apple will account for 58% of the market, according to the latest IDC Tracker report on wearable technology.