Tag: SMB Purchase Survey

White Paper: Selling Digital Marketing Services to Local Businesses

Local ad spend on mobile and social media advertising is projected to hit $1.8 billion by 2023, underscoring the need for local businesses to develop campaigns in a range of formats. Decision-makers, especially in smaller businesses, realize they don’t have the expertise they need when it comes to digital marketing. In this sales enablement white paper, you’ll learn who is buying digital marketing services and how they're buying. New research from SalesFuel’s Selling to SMBs study reveals how to sell to these buyers, especially for social media management and mobile.

social-selling

How To Optimize Your Social Selling Strategy

Is social selling THE new sales methodology? Research by Salesforce and LinkedIn suggests you could be missing out by not using this tactic.

Selling to Millennial Decision Makers white paper from SalesFuel

White Paper: Selling to Millennial Decision-Makers

Members of the first digital generation are increasingly showing up in the C‑suite. In fact, today’s B2B buyer is more likely to be a millennial.

In this sales enablement white paper, you’ll discover that although every millennial is different, new research from SalesFuel’s Selling to SMBs study finds this generation has tendencies that are significantly different from their predecessors. You’ll discover how the buying process differs, the importance of marketing and social media, which salesperson behaviors can make the sale – and which will kill a sale — with this new generation of decision-makers.

reviews

56% of B2B Buyers Study Reviews Before Making Purchase Decisions

Is there a trust gap between your clients and their prospects? As more millennials move into positions of authority, they’re doing their homework.

ad-market

CMO Council: 40% of Marketers to Focus on Digital Marketing and Data

Be careful what you wish for. That line could be the motto for many senior marketers who embraced digital advertising market.