Tag: SMB Purchase Survey

White Paper: Selling to Millennial Decision-Makers

Members of the first digital generation are increasingly showing up in the C‑suite. In fact, today’s B2B buyer is more likely to be a millennial.

In this sales enablement white paper, you’ll discover that although every millennial is different, new research from SalesFuel’s Selling to SMBs study finds this generation has tendencies that are significantly different from their predecessors. You’ll discover how the buying process differs, the importance of marketing and social media, which salesperson behaviors can make the sale – and which will kill a sale — with this new generation of decision-makers.

56% of B2B Buyers Study Reviews Before Making Purchase Decisions

Is there a trust gap between your clients and their prospects? As more millennials move into positions of authority, they’re doing their homework.

CMO Council: 40% of Marketers to Focus on Digital Marketing and Data

Be careful what you wish for. That line could be the motto for many senior marketers who embraced digital advertising market.