In this COVID-19 Special Report media sales managers share their thought about the current state of media sales. And it’s not all doom and gloom! Many are optimistic about the economic recovery awaiting the country in coming months. And many media salespeople are adapting to the challenge. Don’t let yourself and your sales team be caught unprepared. Learn when and where to look for recovery and growth with the State of Media Sales 2020 Whitepaper.
SMBs get that they need a digital presence. At least 88% believe they won’t be successful without it.
"Any all-digital business can benefit from adding an app to the marketing mix," Nabeena Mali writes for AppInstitute. "But bricks-and-sticks businesses can enjoy equal – even greater – gains. With tech ever-advancing and developers getting ever more creative, this list barely scratches the surface."
From crowdfunding, to diversification, to tech startups, Groupon sees trends emerging among its small business clients. Here are six top small business trends to look for in 2018, as laid out by Groupon's Jacqueline Emigh.
A study finds advances in local marketing are helping small businesses. Local dealers, agents and franchisees are looking for help with online marketing from national brand counterparts. Small businesses with tight budgets are finding success with online marketing, but with limited resources
Small business owners cite personal challenges, including lack of time for themselves and for family and friends, in a new Constant Contact survey. Even in the face of these hardships, 84% would choose to do it all over again. The study reveals that SMBs enjoy being the boss but struggle to "do it all."
Digital radio continues to attract listeners and revenue. But industry watchers worry that profitability problems and scale pose long-term challenges. The experiences of Pandora, a large industry operator, illustrate where the digital radio market is headed this year.