Tag: SMBs

Surveys Show SMBs Need Digital Advertising Help

SMBs get that they need a digital presence. At least 88% believe they won’t be successful without it.

Zenith: SMBs Are Contributing to Bigger Ad Spend in the U.S.

At the end of last year, Zenith analysts predicted a 4.0% increase in the global advertising market. The revision released this year now calls for a 4.7% growth rate in total global advertising.

Local Advertisers Want Help with Search and Social Media Marketing

The new Street Fight State of Hyper Local report is based on feedback from execs who sell tech and digital services to small businesses. Here’s where they say the market is headed.

Bricks-and-Mortar Stores Should Be Marketing Their Mobile Apps

“Any all-digital business can benefit from adding an app to the marketing mix,” Nabeena Mali writes for AppInstitute. “But bricks-and-sticks businesses can enjoy equal – even greater – gains. With tech ever-advancing and developers getting ever more creative, this list barely scratches the surface.”

Know Where SMBs are Headed for 2018

From crowdfunding, to diversification, to tech startups, Groupon sees trends emerging among its small business clients. Here are six top small business trends to look for in 2018, as laid out by Groupon’s Jacqueline Emigh.

Local Events, Sponsorships Becoming Synonymous with Local Marketing

A study finds advances in local marketing are helping small businesses. Local dealers, agents and franchisees are looking for help with online marketing from national brand counterparts. Small businesses with tight budgets are finding success with online marketing, but with limited resources

66% of SMB Owners Worry about Finding New Customers

Small business owners cite personal challenges, including lack of time for themselves and for family and friends, in a new Constant Contact survey. Even in the face of these hardships, 84% would choose to do it all over again. The study reveals that SMBs enjoy being the boss but struggle to “do it all.”

Digital Radio Operators Moving into Local Ad Sales

Digital radio continues to attract listeners and revenue. But industry watchers worry that profitability problems and scale pose long-term challenges. The experiences of Pandora, a large industry operator, illustrate where the digital radio market is headed this year.

Social Media to Become More Important for Fast-Growing SMBs

As the speed of commerce increases, small and medium-sized (SMBs) know they need to stay top of mind with prospects and customers. The need to generate awareness is even more urgent for marketers who are in hyper-growth mode. LinkedIn has released a new study showing that its social network is a valued marketing tool for SMBs.

Large B2B Marketers Focus on SMBs in 2014

B2B marketing is big business. And the sector will grow this year as larger businesses get serious about targeting small and medium-sized businesses (SMBs). The Better Traction from Smarter SMB Interaction report from the CMO council explains why SMBs are an attractive target for larger businesses and how to increase sales through improved marketing campaigns.

SMBs Scrutinizing ROI of Favorite Traditional Media Formats

Are small and medium-sized businesses (SMBs) still interested in buying ad space in traditional media? Research from BIA/Kelsey’s Local Commerce Monitor shows that the answer to this question is yes and that newspaper and direct mail are the most popular traditional formats for SMBs though digital formats are increasingly popular with SMBs. BIA/Kelsey analysts note that SMB reliance on the older formats may continue to fall though because the ROI numbers don’t support continued investment.

SMBs to Embrace Digital in 2014

For most SMBs, investing in new hardware and equipment comes only after existing systems have reached the end of their economic life. Retiring expensive assets too early isn’t prudent for cash-strapped enterprises. But, j2 Global, in its year-end SMB Survey, has recently found that a significant number of SMBs are ready to move into a new era and this is especially true with respect to their marketing strategies.

Kathy Crosett January 9, 2014 Newsroom Tags: , , ,
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