For most SMBs, investing in new hardware and equipment comes only after existing systems have reached the end of their economic life. Retiring expensive assets too early isn’t prudent for cash-strapped enterprises. But, j2 Global, in its year-end SMB Survey, has recently found that a significant number of SMBs are ready to move into a new era and this is especially true with respect to their marketing strategies.
Earlier today, I highlighted Shafqat Islam’s predictions about content marketing in 2014. But what about small businesses? What will their goals and challenges be with respect to content marketing? The B2B Content Marketing Trends report released by the Content Marketing Institute late last year reveals the unique challenges smaller enterprises face as they try to optimize their investment in this format.
Most small business owners have limited financial resources and little spare time. Constant Contact calls these entrepreneurs the quintessential do-it-yourselfers. The firm's new survey on SMB owners shows they have come up the learning curve on digital marketing very well but they would love to outsource specific tasks, especially social media.
Most small and medium-sized business (SMB) operators believe that the Internet has leveled the playing field in commerce. These businesses are using technology to access supplies and customers, sometimes on a national basis. It turns out that SMBs are also more likely to turn to digital marketing than their larger competitors. Writing for B2B Online, Christopher Hosford summarizes the results of Oracle Eloqua’s Defining the Modern Marketer: SMBs Driving Results report which reveals the ways SMBs are ahead of large businesses.
Small businesses, those with less than $1 million in annual revenue, are so focused on sales growth that they’ve lagged behind larger businesses when it comes to developing their digital marketing expertise. The State of Digital Marketing for SMBs, by Vocus, finds that SMBs have conquered a few digital marketing tools. However, the leaders are learning that expertise in custom content, paid search, social, and mobile will help them stay ahead of the competition.
Local online search activity is set to explode in the next few years. This is especially true of the mobile search market as consumers turn more frequently to their devices to obtain information about local businesses. Small and medium-size businesses (SMBs) should be taking steps now to optimize their presence for local search and directory listings.
With more consumers relying on their smartphones to help them find local market information, SMBs should be focusing on the impression they are making on the small screen. Consumers are making smartphones their ‘go-to’ devices for local searching and the activity is eclipsing what’s happening on tablets and PCs. Businesses that fail to provide critically important data on their mobile apps risk losing out to competitors.
What do small businesses really spend on digital advertising? The answer to that question is defined by the quantity and type of respondents included in a survey. A new study released on this topic by Boston Consulting Group (BCG) indicates the average SMB spends about 3% of its ad budget online. That figure seems low but the study contains excellent data points to help SMBs see the impact of shifting more of their ad spending online.
Like most enterprises, small and medium sized businesses (SMBs) want to spend their marketing budget where it will do the most good. There is no shortage of studies on how SMBs allocate their ad spending and most of these studies show a growing use of digital formats. But, at least one new report reveals that many SMBs believe TV is their most effective format.