Small and medium sized businesses (SMBs) were among the first to use social media tools, often because of the low cost associated with launching a campaign. Years later, SMBs are still avid fans of the format. They’re also experienced enough to understand which sites are working best for them and their opinions might surprise you.
Small and medium size businesses (SMBs) are gradually coming around to the idea that part of their marketing effort must be digital. In addition, the data stream generated from digital marketing can be helpful, instead of overwhelming, when the right automation tools are applied. A new study from Forrester shows that SMBs can leap ahead of the competition when they use online intelligence to improve their targeting and conversions of leads to customers.
Small and medium size businesses (SMBs) are still be holding the line on adding new employees, but they’re looking for ways to operate more efficiently. For many SMBs, 2013 will be a year of investing in new IT systems and software. As a result, IT marketers should be setting aside part of their ad budget to target decision makers in small companies.
Whether it’s a wine tasting or a dance competition, small and medium-sized businesses (SMBs) are sponsoring events to generate foot traffic. While businesses historically promoted these events through radio or local newspapers, they have more channels to use these days. In particular, SMBs are realizing that mobile technology can help them spread the word about their upcoming events.
Earlier this week, I highlighted the immr Local Search study that links rapid industry growth to the booming use of smartphones. The local mobile advertising market has been growing, too, though more slowly than originally projected by BIA/Kelsey this year. But the company is predicting huge increases in the sector, fueled by small and medium size businesses (SMBs) as well as national brands.
Whether a business uses pay-per-click paid search strategies or search engine optimization, the goal is the same – to drive more traffic to a website. In the early days of digital marketing, SMBs had as good a shot as larger competitors to use search advertising effectively. But the metrics are starting to change and SMBs are looking for better ad strategies, sometimes returning to traditional formats.
For small and medium-sized businesses, SMBs, online advertising has been called the great equalizer. With enough savvy, a typical SMB can reach more consumers in affordable ways and compete with larger businesses. But, being savvy may have a whole lot more to do with marketing services management than with actual advertising purchases.
Small and medium sized businesses (SMBs) aren’t so different from the rest of marketers. These enterprises are very interested in using mobile campaigns but remain less impressed by the ROI metrics. SMBs also indicate they’ll increase their mobile effort next year and they have specific ideas about which formats work for them.
Small and medium sized businesses (SMBs) have seen the future – and it’s increasingly about digital marketing. That’s the core finding in the latest BIA/Kelsey U.S. SMB Spending Forecast. In addition, the forecast reveals that marketers in this sector will spend on performance-based platforms and customer retention solutions to maintain their revenue streams.