Tag: SMBs

Twitter to Work Harder to Capture SMBs

Small and medium sized businesses (SMBs) were among the first to use social media tools, often because of the low cost associated with launching a campaign. Years later, SMBs are still avid fans of the format. They’re also experienced enough to understand which sites are working best for them and their opinions might surprise you.

More SMBs to Invest in Marketing Automation

Small and medium size businesses (SMBs) are gradually coming around to the idea that part of their marketing effort must be digital. In addition, the data stream generated from digital marketing can be helpful, instead of overwhelming, when the right automation tools are applied. A new study from Forrester shows that SMBs can leap ahead of the competition when they use online intelligence to improve their targeting and conversions of leads to customers.

IT Marketers to Target SMBs in 2013

Small and medium size businesses (SMBs) are still be holding the line on adding new employees, but they’re looking for ways to operate more efficiently. For many SMBs, 2013 will be a year of investing in new IT systems and software. As a result, IT marketers should be setting aside part of their ad budget to target decision makers in small companies.

SMBs to Use Mobile and Social to Promote their Events

Whether it’s a wine tasting or a dance competition, small and medium-sized businesses (SMBs) are sponsoring events to generate foot traffic. While businesses historically promoted these events through radio or local newspapers, they have more channels to use these days. In particular, SMBs are realizing that mobile technology can help them spread the word about their upcoming events.

SMBs to Spend More on Social Media

Yesterday, I cited a new BIA/Kelsey study which reported that small and medium sized businesses (SMBs) are allocating a larger percentage of their marketing budgets to digital, especially social media. Another report out from VerticalResponse shows exactly how much time the average SMB owner is spending on social media. For many, the savings they might be realizing from lower traditional media spending is being shifted to staff time needed manage the effort.

Local Mobile Ad Spending to be Fueled by SMBs

Earlier this week, I highlighted the immr Local Search study that links rapid industry growth to the booming use of smartphones. The local mobile advertising market has been growing, too, though more slowly than originally projected by BIA/Kelsey this year. But the company is predicting huge increases in the sector, fueled by small and medium size businesses (SMBs) as well as national brands.

High-achieving SMBs to Up Product and Marketing Investment

In the latest American Express OPEN® Small Business Monitor, the country’s entrepreneurs say they see the light at the end of the tunnel. The report finds that SMBs are feeling more optimistic about the future and are ready to start investing in their businesses again. But the survey also found that one group of SMBs, high achievers, will take more aggressive steps to ensure success and this includes enhancing their social media strategy.

Competitive Online Search Market Drives SMBs Back to Traditional Advertising

Whether a business uses pay-per-click paid search strategies or search engine optimization, the goal is the same – to drive more traffic to a website. In the early days of digital marketing, SMBs had as good a shot as larger competitors to use search advertising effectively. But the metrics are starting to change and SMBs are looking for better ad strategies, sometimes returning to traditional formats.

Digital Marketing Services to Compete for Local SMB Ad Dollars

For small and medium-sized businesses, SMBs, online advertising has been called the great equalizer. With enough savvy, a typical SMB can reach more consumers in affordable ways and compete with larger businesses. But, being savvy may have a whole lot more to do with marketing services management than with actual advertising purchases.

SMBs to Increase Mobile Sign-up Campaigns

Small and medium sized businesses (SMBs) aren’t so different from the rest of marketers. These enterprises are very interested in using mobile campaigns but remain less impressed by the ROI metrics. SMBs also indicate they’ll increase their mobile effort next year and they have specific ideas about which formats work for them.

SMBs to Double Social Media Effort This Year and Next

Small and medium-sized businesses (SMBs) may have been late to the social media party, but many of these enterprises now see the promise in this marketing channel. For years, many SMBs have been using traditional media outlets to connect with local consumers. But now that so many consumers are using social media, SMB owners see that they can communicate directly with potential clients in their local market.

SMBs to Make Significant Shift to Digital

Small and medium sized businesses (SMBs) have seen the future – and it’s increasingly about digital marketing. That’s the core finding in the latest BIA/Kelsey U.S. SMB Spending Forecast. In addition, the forecast reveals that marketers in this sector will spend on performance-based platforms and customer retention solutions to maintain their revenue streams.

1 2 3 4