Two new surveys emphasize the growing use of online marketing tactics by small and medium size businesses (SMBs). The results of one survey indicate that SMBs upped their spending this year on every online format, ranging from websites, to video, to location-based services. However, this trend is not likely to continue for every format because SMBs note that effectiveness is lagging in some channels.
Small and medium sized businesses (SMBs) know they need to advertise to increase sales. But the amount of money SMBs allocate for advertising and the way the budget is distributed across media channels varies significantly. In a recent study, BIA/Kelsey identified a separate group called SMB Plus Spenders.
Last month, I highlighted WebVisible’s study on 2nd quarter paid search trends by small and medium sized businesses (SMBs). The report showed a 159% increase in spending over 2009. And back in March, the Search Engine Marketing Professional Organization (SEMPO) reported that the paid search market will reach $16.6 billion by the end of this year.
Economists and out of work Americans are looking for signs of revival in the U.S. job market. It’s too soon to tell, if hiring is occurring in any significant way. However, a new Elance survey shows that when SMBs do hire, they’re going about the process in a new way.