Tag: SMI

Why Marketers Still Want to Advertise on TV

Digital marketing proponents would have us believe, Chicken Little-style, that the sky is falling on traditional advertising. While there has been significant attrition for some formats, TV is still doing fine.

SMI: Ad Market Growth Rate Is 2.3% Year-To-Date

Standard Media Index (SMI), the advertising intelligence company bringing clarity to the ad industry,  unveiled updated advertising revenue figures for Q3 and September 2017. In Q3 2017, the total advertising market was up nominally at +0.6%.