Soccer’s popularity continues to grow, with 44% of adults worldwide who are either interested or very interested in the sport, according to a report by Nielsen. Of that 44%, 36% are interested in women’s soccer. That’s 16% of the world’s population, or 314 million people (the equivalent of the number of golf fans).
Shane Murphy is a workforce optimization expert and an evangelist of an organizational strategy he calls “Team-led Team.” Most recently, Shane used this concept to elevate an auto parts software team’s performance to unprecedented levels. In episode 07, we discuss this merits of this concept, concerns some skeptics may have and how managers can get out of the weeds by loosening their grip. Shane is an ardent Liverpool supporter, so we also draw parallels between team management in the “beautiful game” and business.
Now that the excitement of the 2014 World Cup has faded, will U.S. fans continue to follow soccer? A Sports Business Daily poll shows growing support for soccer in this country and some analysts believe that promoters now understand how to market the sport to broaden appeal.