Big changes are in the works for how businesses plan to use social media to interact with consumers in the coming year. According to a MediaPost article by Oliver Yonchev, there are a few trends in particular that advertisers need to be aware of.
Tag: social media ads
MGH, a full-service restaurant marketing agency, announced the results of a study that examined how influential a brand's social media marketing can be when it comes to driving restaurant trial and customer loyalty.
A few weeks ago, we discussed the shockingly low number of small businesses who are improving their sales through websites in, “How to Convince Small Businesses They Need Websites.” Now, Kelsey McKeon has shown with Visual Objects research that 38% of small businesses don’t even have social media accounts!
Affluencers spend 40% more than affluents and, out of every consumer group, their future purchase intent is the greatest. Here's who they are and how to advertise to them.
Social media brings together a number of different forms of digital media that can be used outside of social media as well.
Blueshift Research asked respondents about their purchases of products advertised on social media sites, and found 12.4%, mostly millennials, purchase items through those ads. Such purchases were made primarily through Facebook (8.1%), followed by Pinterest (1.9%).