Blueshift Research asked respon­dents about their pur­chas­es of prod­ucts adver­tised on social media sites, and found 12.4%, most­ly mil­len­ni­als, pur­chase items through those ads. Such pur­chas­es were made pri­mar­i­ly through Face­book (8.1%), fol­lowed by Pin­ter­est (1.9%).