Tag: social media

How Paid Social Ads and Other Digital Advertising Go Hand-in-Hand

Social media brings together a number of different forms of digital media that can be used outside of social media as well.

Writing is Not a Mystery. It’s Your Best Chance to Achieve Mastery

My secret to writing is not complex: I write like I talk.

How to Use Social Media to Turn Around Customer Service Problems

You know how people rant about their negative experiences on social media to feel validated by others? You can be one of those people helping to turn around the negative situation.

Are Your Social Media Skills Helping You Close More Deals?

Social media can be a double-edged sword. You can score more sales if you know what you're doing, or you could lose an important client because of a careless error. Clark Owen tells you what you need to know to make the most of these tools.

Social Media Brings the Leads You're Looking For

Social media might be the right tool for you to cultivate new leads in the New Year. Prospects you're targeting might be willing to engage in a survey, an online game or listen to a presentation you make in real time — all with social media tools.

Auto Dealers to Park Spots in Front of YouTube Users

Many car dealers use Facebook as a way to target, reach and promote deals to car shoppers. But are they missing out on a key opportunity by focusing mostly on Facebook? According to a recent poll by national car lease website, Swapalease​.com, most car shoppers actually turn to YouTube when researching their next vehicle.

Leverage Social Media for Sales in 10 Minutes A Day

Social media can be a powerful tool for salespeople but only if used smartly. Some salespeople sign up for a social media network and never use it, or, they play around and waste time rather than actively network with others.

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