Tag: social review

Is Your Online Reputation Costing You Gen Z Dollars?

You may think of millennials as the digital generation. But have you ever stopped to consider Gen Z, whose purchasing power is growing with every passing year?

Marketers to Beckon Social Reviews for Holiday Shoppers

It’s not enough for a consumer to head out on a holiday shopping trip with a list anymore. If they do have a list, they expect to access reviews either on their PCs or their smartphones. If they don't have a list, they hope to find gift ideas on social media. Savvy marketers, hoping to make those last minute sales, are rushing to make sure that consumers can find reviews on social media.