Tag: social shoppers

Influencing Social Shoppers Requires a Content Management Plan

"Like us on Face­book." "Fol­low us on Twit­ter." Those phras­es and the asso­ci­at­ed icons are preva­lent on web­sites, mag­a­zines and church bul­letins. There are good rea­sons for that pro­lif­er­a­tion — social media is rel­a­tive­ly inex­pen­sive and an expe­di­ent way to share infor­ma­tion, Kathryn Har­ris King explains.

12% of Shoppers Buy from Social Media Ads

Blueshift Research asked respon­dents about their pur­chas­es of prod­ucts adver­tised on social media sites, and found 12.4%, most­ly mil­len­ni­als, pur­chase items through those ads. Such pur­chas­es were made pri­mar­i­ly through Face­book (8.1%), fol­lowed by Pin­ter­est (1.9%).