As Major League Soccer gets underway this month, so do the sponsorships for this sport. Sponsorships, in general, are a great way for a marketer to get its name in front of a lot of people who are emotionally impressionable during an event like a game. Sports sponsorships can work well at the national, regional, and local levels and this year there is growing interest in paying for jersey sponsorships.
Tag: sports sponsorship
The recession seems to have slowed advertiser interest in sponsoring NASCAR teams and this situation is leading to some industry changes. According to a report in Sports Business Journal, many highly competitive cars and teams have a lot more space available than usual for 2010. To keep from reducing rates, some teams are trying to add more visibility for advertisers.