Tag: sports sponsorship

Jersey Marketing Sponsorships for Pro Teams to Heat up for 2013

As Major League Soccer gets underway this month, so do the sponsorships for this sport. Sponsorships, in general, are a great way for a marketer to get its name in front of a lot of people who are emotionally impressionable during an event like a game. Sports sponsorships can work well at the national, regional, and local levels and this year there is growing interest in paying for jersey sponsorships.

New Trends in NASCAR Sponsorship

The recession seems to have slowed advertiser interest in sponsoring NASCAR teams and this situation is leading to some industry changes. According to a report in Sports Business Journal, many highly competitive cars and teams have a lot more space available than usual for 2010. To keep from reducing rates, some teams are trying to add more visibility for advertisers.