Soccer’s popularity continues to grow, with 44% of adults worldwide who are either interested or very interested in the sport, according to a report by Nielsen. Of that 44%, 36% are interested in women’s soccer. That’s 16% of the world’s population, or 314 million people (the equivalent of the number of golf fans).
Tag: sports watchers
"For many, the shift from the summer heat to the crisp autumn air means one thing: sports are coming. Fall is ripe with major sporting events, ranging from football on Sundays to playoff baseball. While some of us enjoy watching these events from the comfort of our own homes, many audiences choose to rally around their fellow fans to cheer from bars, restaurants and an array of other out-of-home (OOH) venues, reports Nielsen."
"Esports fans are often described as simply “male millennials,” and the description often fits: Globally, men far outnumber women both as esports competitors and fans, reports Nielsen. That doesn’t mean women aren’t in the game, however. Females are engaging with esports, and at increasing rates. According to a recent Nielsen Esports Fan Insights survey, 22% of esports fans around the world are female. And in countries where organized esports have been around the longest, we see more gender parity in esports fandom."
Both women and men are nearly equally interested in watching women’s sports (49% vs. 51%), according to Nielsen
New research from Parks Associates shows that 27% of U.S. pay-TV households agree that sports programming is the primary reason they subscribe to their pay-TV service. Parks Associates will explore trends in the video ecosystem, particularly the disruptive influence of OTT services, at the pre-show research workshop Survivor's Guide to the New Video World, sponsored by Espial, on May 14 in Denverduring The Pay TV Show.
Traditional TV programmers and distributors continue to gain share and business from online video advertising. A new report from ComcastÛªs video ad management company, FreeWheel, says "authenticated" viewing from MultiVideo Program Distributors now accounts for 57% of all long-form and live viewing