Targeting the 13% of Americans Who are Women's Soccer Fans

Bars to Promote Their Sports Showings to Fans

eSports Advertisers Should Target Females

Use Women's Sports to Boost TV Commercial Effectiveness

College Football Fans Poised to Pay Plenty to Enjoy the Game

Sports Programming is Why 27% of Pay-​TV Customers Retain Their TV Services

Hunters Facing New Land Challenges

Marketers Connecting with Hispanic Sports Fans

Sports Sponsorships Growing for Major Leagues

Marketers to Continue Sports Event Advertising

TV and Online Sports Event Marketing to Improve in 2010

Athletes and Marketers Signing More Local, Short-​Term Deals