AdMall’s 8th State of TV Media Sales survey reveals that revenue is expected to grow despite challenges.
The state of the industry is good year over year, but there is a lot of room for improvement. 68% of managers say their sales team’s results were up in 2017 (vs. 2016), and most sales teams met or exceeded their sales goal in 2017 (only 44% came up short). As the media landscape becomes increasingly fractured and segmented, television media executives, TV sales managers and sales reps across the nation are facing similar obstacles. The free downloadable white paper is chock-full of fascinating data and information for the TV media sales industry.
Tag: spot TV
A few key events will combine in 2010 to increase revenue in the spot TV market. The Television Bureau of Advertising (TVB) expects to see next year’s revenues grow between 3.6% to 6.1%. Chris Rohrs, TVB president, expects both the automotive and political sectors to drive much of this growth.