BIA Advisory Services recently updated its local ad market prediction for 2018. The total estimate is now $146.6B.
Tag: State of Media Sales
SalesFuel’s 7th annual “State of Media Sales™” survey exposes contradictions in a transforming industry. The new annual survey shows while media sales/executive managers are optimistic about big sales growth this year, the pressures of churn and corporate goals for 2016 are placing maximum stress on sales teams.
From SalesFuel’s 2016 State of Media Sales study, we’ve identified 10 of the things that many media sales managers are doing to prevent sales – instead of increase them. How does your team compare? Download the free white paper and find out.