Tag: streamers

Targeting the 59% of the U.S. Population Who Use Streaming Devices

Who are the mem­bers of the 65.3 mil­lion U.S. house­holds that own devices that can stream con­tent from the inter­net to a TV?

16% Consider Themselves Cord Cutters

Cord cut­ting is all talk, pro­vid­ed con­sumers can find the shows they want. A new Rovi sur­vey sug­gests stronger dis­cov­ery strate­gies can help providers increase con­tent con­sump­tion and boost sub­scriber sat­is­fac­tion. The glob­al study aimed to uncov­er trends in view­er behav­ior relat­ed to dis­cov­ery, search, and rec­om­men­da­tions for enter­tain­ment con­tent and pro­gram­ming.